LOMA - Local Marketing

The platform designed to validate and scale local marketing for multi-unit brands

A centralized tool to empower marketing teams

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Our new Enterprise platform is coming soon! This FIRST EVER marketing operating system will revolutionize the way you plan, activate, track and analyze marketing activity for your brand.

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An operating system for multi-unit marketers

Track your Sales and Transactions: Your sales data is our foundation. We pull your POS data into our platform to measure the impact.
Transparency is Empowering: Finally gain a line of sight to all the local marketing activity across your multi-unit brand in one centralized place. Use this data to influence marketing decisions.
Activate at Scale: Plan and activate local marketing through our platform to gain awareness in the community for every location in your system.
Data and Insights: Leverage our dashboards for reporting. From overview to impact, we help save time by providing necessary data at your fingertips.

Our Proprietary Platform

Finally a tool that empowers marketing teams through tracking all local store marketing activity across all locations. With this kind of transparency, teams gain invaluable insight to improve marketing decisions. Our platform also architects, activates and analyzes individual local marketing plans at scale for multi unit brands.

Tracking

Access to the platform starts with Tracking.
Gain complete transparency into all the marketing activity across your system.
Simplistic user experience makes it easy for franchisees, managers, and agencies to input marketing activity.
Centralize all the data in one dashboard.
See who is executing local marketing and who is not.
Understand where local dollars are being spent.
Make more strategic decisions due to gained insight.

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Activation

Our proprietary platform aggregates all the local community marketing activity LOMA executes for multi-location brands.
View total reach across the brand, and at the unit level, to show how many people are seeing the local marketing efforts.
The platform allows you to drill down into the store level on a map to see exactly where the tactics are being executed in the trade area.
Review the designed LSM plan by seeing when tactics will be deployed, by location, across your brand via calendar view.

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Funds

As the platform plans and deploys the LSM tactics throughout the year, it also tracks when and where the LSM dollars are being spent for complete transparency.
View a real time distribution of funds allocated to local marketing.
View total investment, percentage of investment allocated to date, and remaining spend.
Each individual cost for every tactic is listed like a bank account tracking purchases.

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Impact

Monitor how the local marketing activity is impacting sales and transactions in real time.
Seamless integration into the brand's POS allows visibility into sales and transactions to chart the impact.
Monitor the difference in LOMA locations versus non-LOMA locations.
Analyze year over year sales data by day.
The platform provides a table view of YOY percentages and average sales volume.

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Be proactive

Track your marketing

Access to our platform starts with LOMA Tracking. Use it to keep track of all your marketing activity across your entire brand.

Gain visibility.: See all marketing activity for every location across your entire brand in one place.
React proactively.: No more surprises. See exactly which locations aren't engaging in local marketing.
Replace your spreadsheets.: Ditch the clunky spreadsheets and forms. Enjoy a purpose-built tool that tracks all your marketing activity.

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After transparency comes activation

Our activation solution

We are a partner that impacts sales by delivering tried and true local marketing tactics in the immediate trade area surrounding each individual location for multi-unit brands. We are not a digital agency that delivers SEO, paid Google ads, digital banner ads, manages reputation management, or buys TV or radio.

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Architect: Our proprietary platform develops an annual always-on local marketing plan based on inputs provided from each brand's marketing team.
Activate: Our scalable solution allows us to execute local marketing plans across each location for multi-unit brands.
Adjust: Our intuitive platform allows us to optimize the plan throughout the year. Each plan is monitored and optimized continuously.
Analyze: View analytics of key performance indicators on a macro and micro level on the platform.

Start off on the right foot

New Store Opening Support

Just as we can execute local marketing at the individual location level, we can also support any new store openings for multi-unit brands. We architect, activate and analyze the new store opening plan while our platform aggregates all the activity in one place for easy review and analaysis.

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We help multi-unit brands

LOMA benefits everyone in the multi-unit ecosystem.

Multi-Unit Brands: Scalable solution for system wide local community marketing
Increase top line contributions
Macro and micro level view of all local marketing activity
Data driven dashboard on performance
Advanced funding to kickstart performance
Individual Locations: Hands-free local marketing solution
Experienced professionals developing and executing your local store marketing plan
Transparency on results of local marketing programs
More time to focus inside the four walls
Marketing Teams: Gain invaluable insight into the marketing landscape across your system
Save hours on planning and executing LSM tactics for individual locations
Spend time on more strategic initiatives
Become empowered to make better decisions
Easily roll up critical information from our dashboard to leadership teams

Ready to validate and scale your local marketing?
Schedule a demo today.

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Our team

LOMA's founding team collectively has over 50 years of experience working within the franchise industry. Our industry experience runs deep. Understanding all aspects and needs of the franchisor, franchisee and multi-unit allows our team to provide best-in-class support.